Futurama Centar is one of the first VR and AR entertainment centers in the Southeastern Europe. It offers a great variety of games and gaming experiences – from new technologies as VR and AR, through console gaming, to classic arcades for the gaming veterans.
Company needed a visual identity which is meaningful and technology related. It has to work well on a variety of media – from stickers to indoor/outdoor signage and billboards.
After numerous iterations, we came up with Futurama symbol which is composed of three stylised “F” initials using the 3 axis as a connection with VR/AR 3D world.
