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Kliq was born out of a band practice session, when a bunch of NYC musicians became frustrated with the low performing clip-on tuners that were available on the market. Naturally, they took matters into their own hands, and decided to produce one. 

Client had a premium brand and would love to convey that in a sleek & cool wordmark logo design. They were also thinking about the tagline underneath the main mark of “KLIQ”

“A strong brand will stand out in a today’s densely crowded marketplace. How a brand is perceived affects its success, no matter if it’s done for a small startup, an individual or a product.”

This quote was our guideline during the logo and packaging design process for this NYC based music gear shop. We came up with wordmark based on customized typography that looks good when printed on both small and large media.

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