Australian Home Brewing (AHB) was founded in 1968 as the world’s first dedicated home brewing company. Today, after 50+ years of existence their core business is supplying all the best gear and ingredients for brewers to make their own craft beer and spirits. It is always quite challenging but also interesting to do a design work for a company with such a big tradition.
First task was to design a logo which will be applied on packaging for a range of goods sold at retail in the home brewing industry. Target audience are craft beer brewers & craft beer lovers and they wanted to be seen as modern. Their products are premium yet affordable, known as the best in the business. Logo has to work primary on white background.
Initial idea was to design an emblem which is a clean combination of traditional and modern look and feel. During the design process, a variety of subsidiary logos and different type of packaging designs were created, including the anniversary logo and stationary set for AHB.
